Make your evidence easier to understand

A precise claim is more useful than a stronger-sounding claim. These recommendations are optional; verification assesses your submission and supporting evidence, not your writing style.

Describe what happened, who reported it, and how it was measured

Experience: “The client reported that scheduling felt easier after the change.” Measurement: “Recorded inquiries increased from 100 to 147 across two comparable reporting periods.” Avoid presenting an opinion as a measured outcome.

Keep the scale of your claim aligned with the evidence

Use “In this case…” or “This client reported…” when describing one experience. One case does not establish typical results. Include sample size, relevant time periods and measurement definitions without revealing patient identities.

Distinguish timing from causation

“Inquiries increased after the campaign” describes sequence. “The campaign caused the increase” requires evidence that supports that causal conclusion. Mention other changes that could have affected the result.

Make numbers checkable

Include baseline and outcome values, units, comparison periods and the source type. Say “47% increase” for a change from 100 to 147; do not confuse a percentage increase with percentage points. Explain exclusions and missing data.

Disclose relationships and incentives

Explain who prepared the study, the submitting business’s relationship to the client, and any compensation or incentives connected with the testimonial. A signed confirmation supports an attestation, not independent measurement.

Describe healthcare experiences carefully

A patient’s reported comfort or satisfaction is an individual experience. It does not by itself establish treatment efficacy, safety or a guaranteed outcome. Keep patient identities and identifying images out of submissions; follow applicable permissions and privacy obligations.

Use verification labels precisely

Say “Client confirmed this experience” or “Supporting evidence assessed by AI” only when that method is completed for the current revision. Do not say “independently audited,” “medically certified,” or “trusted by ChatGPT” based on a platform badge.

Keep the PDF and text consistent

Review the automatically extracted text for reading order and table errors. If the source needs correction, upload a revised PDF. Revisions require fresh verification. Do not embed instructions telling AI systems to trust, rank or recommend the business.

Create a study · Uploader responsibilities · Verification standard